Week 3 Current Event

Current Event Post - Week 3

Company: Sea Island

Summary: Vogue just released their Summer 2013 Swimsuit Guide just in time for Memorial Day! It consists of a slideshow of more than 45 swimsuits for every body type. They include all of the hot new trends for summer in swimwear. They showed string bikini, high waist, the maillot, bra top, and even rash guard. This is the #1 go-to article for this summer's swimwear guide.

One of Sea Island's major weekends is Memorial Day. They also sell a huge selection of swimsuits. This article is perfect for the buyers to review for inspiration . The slideshow has so much variety that the buyers could expand their merchandise by taking ideas from Vogue. Sea Island customers are in one of two categories - there are guests of the resort and full-time members. The guests tend to be younger families that are fit and in good shape while the members tend to be more robust. These two markets require very different merchandise especially in swim. I think this article affects Sea Island because it gives swimsuit ideas for every body type.

My roommate and co-worker Whitney really liked this article. She thinks that the buyers need to incorporate the variety of these swimsuits into our stores. We carry mostly bikinis, tankinis, and one-piece swimsuits but Whitney thinks that bringing some variety into the store, like high waisted swimsuits, could be very successful.

Sailer, Jessica. (2013, 24 May). Dive In: Vogue's Guide of 45+ Swimsuits for Summer. Retrieved on June 4, 2013 from: http://www.vogue.com/guides/dive-in-vogues-guide-of-45-plus-swimsuits-for-summer/