Current Event Post - Week 5
Company: Sea Island
Summary: MiH Jeans has just recently launched a service where you can get your jeans hand monogrammed. You can choose up to three letters/numbers and from a variety of colors and fonts.
I think this is such a cool way of encouraging personalization through a pair of jeans. I have heard that Louis Vuitton offers a free monogramming service when you purchase a handbag but I think jeans are just as cool. This relates to Sea Island because monogramming is huge in the South and many of the Sea Island customers love monograms. We sell a tote bag that says Sea Island on it and you can get it monogrammed with your initials in an exclusive Tibi print that was designed specifically for Sea Island. This has been hugely popular with customers.
I asked my co-worker Stephanie about this article and she thought that our customers would love that idea. She also pointed out that the success of the idea would depend on logistics. Because Tibi has a huge corporate presence on St. Simons Island, Ga, we are able to send and receive the monogrammed tote bags within a week. We then either get the customer to come in and pick it up or ship it to their house. This idea works because Tibi is local and the monogram print is exclusive. Stephanie wonders if hand monogramming would take a long time and how would they get the jeans to the customers.
Lund, Alicia. (11 June, 2013). MiH Jeans Launches Monogramming Denim Service. Retrieved on June 22, 2013 from http://www.elle.com/news/fashion-style/mih-jeans-monogramming-service
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